The Digital Marketplace in Europe: Hotels and Third-Party Intermediaries in the New Age of Travel

The Digital Marketplace in Europe has changed drastically in the past few years. This white paper explains the pushback on last room availability by many hotel companies. How will hotels balance direct initiatives and those deployed through third parties to retain and acquire customers?

Key Topics:

• The three pillars of the digital market strategy
• Managing acquisition costs of the marketplace
• Investment in customer acquisition and retention