Most hotels in the United States operate in relatively mature markets in which incremental demand is hard to find. The reality is that most hotels acquire demand in three ways: looking to other hotels in the same market to try to shift the market share to their hotels, trying to provide incentives to travelers already planning to come into a market to shift their stays from one time period to another, or by trying to shift demand that may come from a less profitable channel into a higher value channel.
The primary techniques to accomplish these shifts are in three main areas of focus, which we will explore here.
View the article on Hospitality Upgrade