Here Be Dragons: Dangers and Opportunities in the Digital Marketplace The digital marketplace is...
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Last-Minute Caution Expedia
Last-Minute Caution Expedia
Expedia's launch of its Sell Tonight platform, which allows hoteliers to more easily manage last minute inventory, is an indication that more traditional distribution players are going after the hot last-minute booking space that HotelTonight and others pioneered.
Hoteliers should be aware of the cost, risks and benefits inherent in channels providing this service and enter into any agreement with open eyes and reasonable expectations about net revenue, customer profit and consumer perception in the market.
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