By Cindy Estis Green
Published Articles
Distribution: The Rise of the Metamediaries
An era in hotel distribution when some of the giants in technology an media are entering the travel industry, creating a new category of intermediary, many with meta-search capabilities.
Commissions, transaction fees and media costs will dominate marketing budgets going forward and the challenge will be to manage these relationships in a way that does not allow the value gained by the metamediaries to be at the expense of the value of the hotels on which they depend.
Key Topic:
- New Players in the Travel Market
